David Burkus: Understanding the Hidden Networks That Can Transform Your Life and Your Career

Our special guest for today is one of the world’s leading business thinkers, David Burkus. His forward-thinking ideas and bestselling books are changing how companies approach innovation, collaboration,  productivity, and networking.

As a skilled researcher and inspiring communicator, David’s award-winning books have been translated into more than a dozen languages, and his TED Talk has been viewed over 2 million times. By making cutting-edge organizational research accessible and applicable, he pushes audiences to reconsider how they work both individually and in teams and unlocks the methods top performers use to thrive at work and in life. A renowned expert, David’s writings have appeared in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, and more.

In this episode, David shares with us his in-depth knowledge of the world of networking. Regardless of what industry you belong to, I’m sure there’s a lot for you to gain as you tune in with us. Enjoy!

Episode Highlights:

●       How David Got Started with His Latest Book: A Friend of A Friend (3:19)

●       More Than a Book on Advice (7:54)

●       Understanding the Small World Effect (11:08)

●       Weak Ties and Dormant Ties: What’s the Difference and How Can We Utilize Them? (17:03)

●       Becoming a Super Connector (25:16)

●       David’s Take on Email Introductions (29:34)

●       The Socially Awkward Super Connector Adam Rifkin (34:36)

●       Book Recommendations (36:40)


Resources Mentioned In This Episode:

●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

●       Go to David’s site, davidburkus.com, to know more about him and get access to helpful resources.

●       Connect with David:

o   Twitter

o   Facebook

o   LinkedIn

o   Instagram

o   YouTube

o   Instagram

●       Book Recommendations:

o   Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days by Joey Coleman

o   Business Model Generation by Alexander Osterwalder and Yves Pigneur

o   List of Daniel H. Pink’s Books


“As we say in the research world, advice is a sample size of one. What I’m looking for is much larger sample sizes so we can know what’s universally true.”

“Your best strategy is to figure out where you are in the network of your industry, city, or wherever you are looking to have a little more success in. And then figure out where you want to be, who you need to be connected to, and what the right pathway there is.”

“The most fascinating to me, in small-world networking, is if you have a Facebook account, you are 4.2 introductions away from anybody on Facebook. ”

“Weak ties and dormant ties are the reason why the small world effect falls into place.”

“Put in the work now, and it will be easier later.”