Ep #62: Giving As A Way of Life with Bob Burg

“Giving isn’t a strategy. It’s a way of life. You give because it is who you are. And because it is who you are, it is what you do.” This is just one of the many powerful messages you’ll hear in this episode of The Top One Percent.

Today, we are joined by Bob Burg, a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. For 30 years he’s helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages.

Listen and learn more about Bob’s successful book and the underlying principles behind it. Bob also shares his insights on the power and importance of human nature, in connection to the business world. You don’t want to miss this one!

Episode Highlights:

·       Meet Bob Burg and Learn More About His Successful Journey (2:17)

·       Human Nature and Its Importance to the Business World (5:45)

·       A Peek on Bob’s book, The Go-Giver (10:45)

·       Giving Without Attachment and Expectation (22:40)

·       The Law of Compensation (27:33)

·       The Law of Receptivity (30:50)


Resources Mentioned In This Episode:

·       For more information about Bob Burg and his programs, visit his website: burg.com.

·       Click here to learn more about the Go-Giver book series.

o   The Go-Giver

o   Go-Givers Sell More

o   The Go-Giver Leader

·       From Bob’s Blog:

o   Successful People Deal in Truths

o   The Secret of Selling Need Not Be A Secret

·       Recommended books by Bob Burg:

o   The Secret of Selling Anything by Harry Browne

o   Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke

·       Other books mentioned:

o   Endless Referrals by Bob Burg

o   The Laws of Human Nature Book by Robert Greene

o   How to Win Friends and Influence People by Dale Carnegie

o   The 7 Habits of Highly Effective People by Stephen Covey

o   Think and Grow Rich by Napoleon Hill

o   The Latte Factor by David Bach and John David Mann

o   The Automatic Millionaire by David Bach

o   Thinking, Fast and Slow by Daniel Kahneman


“If you have a system or a way of doing things, then, you can pretty much go where you want to go.”

“Those who are successful, they learn, understand and embrace the laws of human nature.”

“Ultimately, people do things for their reasons, not our reasons.”

“Selling, by definition, is simply discovering what the other person wants, needs, and desires and helping them to get it.”

“Giving means constantly and consistently providing immense value to others.”

“Money is simply an echo of value.”

“Success is a matter of doing the correct things in the correct process.”