Ep #71: The Branding Bible | David Brier

What is branding and why does it matter? In today’s episode, we hope to give you the answer to this question as we discuss branding and ways to rise above the noise with David Brier,  an award-winning veteran in branding, rebrands, design, and brand strategy.

A Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion. David also wrote the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU.

Episode Highlights:

●      Do You Have the Attention Span of a Goldfish? (5:50)

●      Four Crucial Words: The Art of Differentiation (11:08)

●      Successful Differentiation Strategies (18:44)

●      Branding Lessons from Steve Jobs (21:35)

●      Key People in David’s Personal Growth (29:58)

●      David’s Unique Book and Video Recommendation (38:37)


Resources Mentioned In This Episode:

●      Know more about David by visiting  his website: risingabovethenoise.com

●      Connect with David:

○      Facebook

○      Twitter

○      LinkedIn

○      Instagram

○      YouTube

●      Grab David’s book on everything about branding: Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need

●      Get inside tips on branding and business growth every Wednesday through David’s One-Minute Wednesdays Show

●      Entrepreneurs/Influencers mentioned:

○      Seth Godin

○      Simon Sinek

○      Daymond John

○      Gary Vaynerchuk

○      Claude Silver

●      We all need a little encouragement now and then. Check out this video entitled A Pep Talk from Kid President to You

●      Check out David’s unique book recommendations: Kid President’s Guide to Being Awesome by Robby Novak


When there are a lot of opinions on any particular topic, there’s always a fundamental thing that somehow has gotten missed or buried.”

“We are all asked to pay attention to one thing or another.”

“As people who decide to back something up, we need to be able to differentiate.”

“The ones that do it well, they don’t think their brand is just their product or service.”

“You’ve got to find in what way do you impact life, in what way do you make things different.”

“The great brands will rarely or minimally use clichés.”

“He (Steve Jobs) never forgot humanity.”

“The biggest problem of so many people in life, business, or in any aspect is they take stuff way too seriously.”