Joe Calloway Shares His 3 Customer Rules

We’re glad to have with us today Joe Calloway, an expert on business leadership whose client list reads like an international Who’s Who in business, ranging from Coca Cola and Delta Air Lines to Cadillac and American Express. Joe also works with small to mid-sized companies, including franchisees, medical practices, and a range of professional services groups.

Joe is the author of Be the Best at What Matters Most and six other ground-breaking business books, including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. His newest book is The Leadership Mindset.

Today, Joe and I talk about his transition from being a keynote speaker to becoming a top business consultant. Tune in with us as Joe also shares his fascinating insights that can enlighten anyone in the business world!

Episode Highlights:

●       How Joe Took a Turn on His Career Path [3:28]

●       What You Can Do to Stand Out in the Marketplace You’re In [10:53]

●       Joe Shares His 3 Customer Rules [13:27]

●       Useful Tips from Joe’s 3 Core Concepts  [21:13]

●       Top Daily Goals Joe Strives For [29:25]

●       Book Recommendations [33:22]


Resources Mentioned In This Episode:

●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

●       Learn more about Joe and what he can do at your leadership meeting or strategic planning retreat through his website The site also features his life’s literary works!

●       Connect with Joe:

o   Facebook

o   Twitter

o   YouTube

o   LinkedIn

o   Email

●       Book Recommendations:

o   This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

o   Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevantby W. Chan Kim and Renée Mauborgne


“I’m not a big fan of buzzers and bells to differentiate, anything that comes close to a gimmick, because those wear off.”

“I don’t know what I’m selling until I know what they’re buying.”

“If you can learn the difference between a distraction and an opportunity, that’s a big deal.”

“If I’m doing the exact same thing today that I was doing a year ago, then I am, to a certain extent, irrelevant because everything changes all the time. I have to try and stay one step ahead of that.”

“For me, a startup business, as much as anything else, is an information-gathering process.”

“This is such a cliché, but it’s true now more than ever, you gotta be flexible, you gotta be willing to change.”

“Information and ideas are everywhere, and if you’re not proactively going after them, then shame on you. It’s gonna hurt your business; it’s gonna hurt your career.”