Justin Christianson | Understanding Trends on Human Behavior Through the Lens of Marketing

I’m geared up to welcome our guest for today, Justin Christianson. He is the  Co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt’s Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.

As a former bull rider, Justin has always had a knack for accomplishing the impossible, and he is now solving one of the biggest problems facing marketing, which is conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, and this, in turn, has helped 200 of his clients generate over 100 million dollars in additional revenue.

Aside from all this, Justin is also the number one best selling author of the Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing, and he’s currently a contributor at Forbes.

In today’s episode, Justin and I talk about digital marketing, conversion rates, and even psychology! He also shares with us his journey from network marketing to setting up his own business.

Episode Highlights:

●       Justin Talks About His Marketing Journey of Almost 20 Years and Shares Why Numbers Play an Important Role in His Work [2:23]

●       Understanding Trends on Human Behaviour Through the Lens of Marketing [7:26]

●       Do All Companies Care About Demographic Data?[12:50]

●       Key Strategies for Businesses During and After a Pandemic [15:06]

●       Actionable Marketing Strategies for Business Growth [23:28]

●       Book Recommendations [26:58]


Resources Mentioned In This Episode:

●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

●       Learn more about Justin and his company through their website conversionfanatics.com.

●       Grab a copy of Justin Christianson’s book Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing on Amazon. Backed up by real-world case studies, Conversion Fanatic shows you how to convert more website visitors into paying customers faster and at a lower cost than your competition.

●       Connect with Josh:

o   Facebook

o   Twitter

o   LinkedIn

o   Instagram

o   YouTube

●       Book Recommendations:

o   Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin

o   Influence: The Psychology of Persuasion by Robert B. Cialdini

o   The Richest Man in Babylon by George S. Clason

o   The Ultimate Gift by Jim Stovall

o   The Four Agreements: A Practical Guide to Personal Freedom by Miguel Ruiz


“I just like the psychology of what makes people tick.”

“The numbers don’t lie if you’re looking at the numbers from a right perspective.”

“Everybody is in the people business.”

“It’s understanding that trade-off, where you’re actually going, and who’s making the decision.”

“The only two reasons why people buy is to avoid pain or gain pleasure.”